Why We Exist
Our Mission
The internet changed everything. What it asks in return — your privacy, your attention, your data — is too high a price. We're here to change the terms.
“To give our members access to the benefits of the internet without giving up privacy or security.“
That single sentence contains everything we are. It doesn't say we want to make people less connected. It doesn't say the internet is bad. It says the internet is extraordinary — and that the price currently asked of every person who uses it is unjust, unnecessary, and fixable.
We're fixing it.
We're fixing it.
Our Goal
To build beautiful, sovereign tools that are engineered for longevity and owned by families, not users.
Why this matters
right now.
The average person generates over 2GB of personal data every single day. That data is collected, combined, sold, and used to build a profile so precise it predicts behavior before the person is aware of the impulse. Children are profiled from birth. That profile follows them for life.
The companies that do this are not villains. They built systems their customers wanted — "free" services funded by attention and data. But the model extracts more than it admits. Most families have no idea what they're giving up.
Drift doesn't fix this by making people less connected. It fixes it by making connection safe — technically, legally, and by design.
We make a sustainable product, charge a fair price for it, and owe our loyalty entirely to the people who pay us. Not to an advertising market. Not to a data broker. Not to a quarterly earnings target. To you.
The companies that do this are not villains. They built systems their customers wanted — "free" services funded by attention and data. But the model extracts more than it admits. Most families have no idea what they're giving up.
Drift doesn't fix this by making people less connected. It fixes it by making connection safe — technically, legally, and by design.
We make a sustainable product, charge a fair price for it, and owe our loyalty entirely to the people who pay us. Not to an advertising market. Not to a data broker. Not to a quarterly earnings target. To you.
92%
of free apps contain tracking code that sends data to third parties without user knowledge (Exodus Privacy)
$700B
global surveillance advertising market — funded by the personal data of billions of people who never agreed to participate
6.8yr
average device lifespan before users are forced to upgrade — the result of intentional software and hardware obsolescence
0
is how much of your data Drift sells, shares, or brokers — now, or ever, under any business model we will ever use
How We Pursue It
Mission in
three dimensions.
Dimension 01
Technical Mission
Build cryptographic sovereignty into the architecture — not as a toggle or a setting, but as the foundational assumption of every product decision. Our encryption is end-to-end. Our servers cannot read your data. Our code is open for audit. These are not marketing claims; they are mathematical guarantees.
Our privacy stack has been independently audited by three separate firms. All reports are published publicly. We invite scrutiny because it's the only thing that makes our claims meaningful.
Our privacy stack has been independently audited by three separate firms. All reports are published publicly. We invite scrutiny because it's the only thing that makes our claims meaningful.
Dimension 02
Commercial Mission
Prove that a privacy-first business model is commercially viable — so that others are incentivised to follow. We charge a fair price. We don't have a free tier subsidised by data. We grow by being genuinely useful, not by harvesting attention.
Our revenue comes entirely from members. That alignment — your money pays for your service, full stop — is not accidental. It's the business model equivalent of putting privacy in the foundation rather than the attic.
Our revenue comes entirely from members. That alignment — your money pays for your service, full stop — is not accidental. It's the business model equivalent of putting privacy in the foundation rather than the attic.
Dimension 03
Cultural Mission
Shift what families expect from technology. We want a world where "does this respect my privacy?" is the first question asked about any new product — and where the answer matters commercially. We're building that world one Drift member at a time.
We publish our thinking, open-source what we can, and engage openly with the digital rights community. The mission is bigger than Drift. We know that. We're fine with it.
We publish our thinking, open-source what we can, and engage openly with the digital rights community. The mission is bigger than Drift. We know that. We're fine with it.
"The internet's original promise was connection, knowledge, freedom. We lost our way somewhere between 'free' and 'monetised'. Drift is about finding our way back — without sacrificing what the internet genuinely offers."
— Jordan Kim, CEO & Co-Founder, Drift Mobile
Align with
our mission?
Join thousands of people who've decided the internet can be better than this.